Content is King, but distribution is queen, and she wears the pants. Jonathan Perlman, Buzzfeed If your association has tons of great content sitting idle, this session can help you explore new avenues to get that content working for your association and engaging prospects, members and stakeholders more effectively. Less than ten percent of the content shared on social media gets 99% of the attention, and this session can help your association leverage best practices to gain more than your fair share and punch above your weight online. TAKE AWAYS Learn how to achieve a huge boost to engagement by prompting your members to disseminate content for your association. Learn 8 tips/ways to game the LinkedIn algorithm to get 10x the clicks and views on your content. Discuss the challenges your association is facing today and how to manage those problems with new software tools that can help.